PLASK — PRESS FACT SHEET
========================

What      Plask (Swedish for "splash") — pixel-art aquatic scenes for
          Apple Watch that react to real water depth while you bathe or swim.
Tagline   Rubber ducks. Real depth.

Price     Free. Premium is a $1.99 one-time purchase (local pricing applies).
          No subscription, no account.
Premium   9 extra scenes (Aquarium, Sharks, Octopi, Aliens, Loch Ness,
          Jellyfish, Castaway, Surströmming, Bioluminescence), 6 extra duck
          colors including Goth, and depth-gauge overlays.

Devices   Any watch on watchOS 10 or later runs the animations.
          Live depth, max depth and water temperature need a depth gauge:
          Apple Watch Ultra (any generation) or Apple Watch Series 10 and
          later. On Ultra, Plask can auto-launch the moment you submerge.

Privacy   Collects nothing. No accounts, no analytics, no tracking.
Released  July 2026 · version 1.0

App Store https://apps.apple.com/app/plask/id6794797715
Press kit https://plask.compiled.se/press/
Support   https://plask.compiled.se/
Contact   plask@compiled.se
Maker     Danni Efraim, Compiled — Gothenburg, Sweden · https://compiled.se

FOR REVIEWERS
  You don't need a bathtub: demo mode ("Try a Dive") drives the water with
  the Digital Crown on any Apple Watch. Premium unlock codes on request.

NOTE
  For fun in shallow water. Plask is not a dive computer.

THE STORY IN ONE PARAGRAPH
  The Apple Watch depth sensor was built for freedivers and scuba apps.
  Plask points it at the bathtub instead: pixel-art rubber ducks paddle
  across the watch face while you bathe or swim, and because the depth data
  is real, the ducks dive when you do — with live depth, max depth and water
  temperature along the bottom. On Apple Watch Ultra the app even launches
  itself the moment your wrist goes under. It's free, the premium scenes
  cost $1.99 exactly once, and the whole thing collects no data at all.
  Made by one developer in Gothenburg who felt Sweden's most serious wearable
  deserved something less serious.

Images and clips at https://plask.compiled.se/press/ may be used in
editorial coverage of Plask.
